For 80 years, Crowe grew steadily by word of mouth and targeted campaigns - but the refrain we often heard from partners was, “No one knows who we are.” So in 2021, we launched the firm’s first brand campaign, with a focus pulled from the headlines of every business journal: the market is volatile. Crowe focused on the ays it helps bring value to volatility for its client, declaring boldly and with gusto that it’s time for business to do the unthinkable: Embrace Volatility.